2024 May 20
AEON Stores (Hong Kong) Co., Limited

AEON Stores (Hong Kong) and Japan’s IDEA Co., Ltd. announce to form a strategic partnership

Through participating in the business matching activity organized by InvestHK, AEON Stores (Hong Kong) Co., Limited (“AEON Hong Kong” or the “Group”) and Japan's IDEA Co., Ltd. have successfully formed a strategic partnership to open "Tsuruhashi Fugetsu" in Hong Kong.

"Tsuruhashi Fugetsu" is a large-scale Japanese chain restaurant, which specializes in Okonomiyaki with unique flavor, fresh ingredients and healthy recipes, as a symbol of Osaka’s food culture. Each Okonomiyaki dish is carefully crafted with the right batter amount and fresh cabbage. The signature dish "Fugestsu Yaki Mix" enhances the experience with premium ingredients like squid, shrimp, pork, and beef, bringing out the deliciousness of seafood.

With a history of over 70 years in Japan, "Tsuruhashi Fugetsu" aims to preserve its traditional taste and hospitality. By expanding globally including in the US, South Korea, Thailand, and Taiwan (as of the middle of May 2024), the restaurant seeks to reach a wider audience, so that more people can enjoy this taste. Particularly in Taiwan, the store layout has expanded to Taipei, Taichung, and Tainan, and has gained access to various regions with strong customer supports. With the strategic partnership, "Tsuruhashi Fugetsu" will expand into Hong Kong for the first time with hopes to achieve steady growth.

In addition to operating GMS and independent supermarkets, AEON Hong Kong has been actively opening specialty stores in recent years, including KOMEDA’S Coffee, Daiso Japan and Mono Mono, to introduce more diversified products and services. The Group has been rooted in Hong Kong for 39 years and has been reviewing and strengthening its store opening, construction and operation system, as well as having successfully lain a solid foundation in the market. It will help the development of the "Tsuruhashi Fugetsu" brand in Hong Kong, strengthen facilitation of the brand's characteristics and promote the expansion of specialty stores, at the same time, bringing customers a brand-new Japanese dining experience.

Mr. Takenori NAGASHIMA, Managing Director of AEON Stores, said, " The Group continued to expand its store network. At the same time, it leverages the advantages of the AEON Japan Group and various channels to introduce more well-known Japanese brands to Hong Kong stores, for example "Tsuruhashi Fugetsu", in the hope of attracting more customers with brand new environments and experiences. The strategic partnership may accelerate AEON Hong Kong in the format of restaurant chain stores, enhancing our core competitiveness. With the Japanese special menu with unique flavor, fresh ingredients and healthy recipes of "Tsuruhashi Fugetsu", together with AEON's "customer first" service concept and constant innovation with customers as the starting point, we believe that it will bring a pleasant and satisfying dining experience to customers. "

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About AEON Stores
AEON Stores was established in Hong Kong in 1985 and listed on the Hong Kong Stock Exchange in 1994. The Group is mainly engaged in the operation of general retail businesses (General Merchandise Stores and Independent Supermarkets). Currently, it operates 10 GMS, 2 independent supermarkets, 31 independent Living PLAZA by AEON, 31 independent Daiso Japan, 4 Mono Mono, 4 KOMEDA'S Coffee and 1 JELYCO DO By KOMEDA'S Coffee in densely populated districts in Hong Kong. It also operates 21 GMS and 17 independent supermarkets in Guangdong Province, the PRC.

For more information：
AEON Stores (Hong Kong) Co., Limited
Corporate Communication Department
Tel.：（852）2165 0777
Email：aeonpr@aeonstores.com.hk