News Release

2024 Jul 19
AEON Stores (Hong Kong) Co., Limited

“AEON STYLE TSUEN WAN” GRAND OPENS

Since 2016, AEON Stores (Hong Kong) Co., Limited has introduced "AEON STYLE" store format from AEON Japan to Hong Kong market. Having opened AEON STYLE Kornhill on Hong Kong Island, as well as AEON STYLE Whampoa, AEON STYLE Mong Kok, and AEON STYLE Yau Tong in Kowloon District, the first AEON STYLE in News Territories is announced to open today with new looks and concepts.

For the past 33 years, AEON has been deeply rooted in the Tsuen Wan community. AEON STYLE Tsuen Wan carefully prepare products, services and in-store layouts based on the store concept of "ready-to-eat, Price, NEW, and Japanese". After an extensive upgrade and renovation, AEON STYLE Tsuen Wan is now tailored to meet the specific needs of local customers, introducing fresh elements to offer comprehensive lifestyle solutions. For example:

- In the ground floor, “KOMEDA'S Coffee AEON Tsuen Wan shop” which originally comes from Nagoya becomes the fourth branch of KOMEDA'S Coffee in Hong Kong; AEON STYLE Tsuen Wan also has a new Food Court with 120 seats and 6 restaurants, including the first "Tsuruhashi Fugetsu" to be opened in Hong Kong, which has a history of over 70 years in Japan and specializes in Okonomiyaki with unique flavor, fresh ingredients and healthy recipes - a symbol of Osaka’s food culture;

- In the first floor, two unique AEON private brands are featured respectively, including SELF+SERVICE, a fashion brand based on natural materials with the theme of environmental friendliness; Glam Beautique is also opened to provide customers with proposals to support daily beauty and health;

- In the second floor, Living Plaza has been transformed into the Daiso flagship store in New Territories, offering about 10,000 good quality products at affordable prices;

- In the third floor, plan to expand the Molly Fantasy indoor playground on a large scale, striving to provide a vast space full of dreams that will make children feel excited and smile.

The Grand Opening Ceremony of AEON STYLE Tsuen Wan was a momentous occasion celebrated today with the presence of officiating guests including Ms. Peionie Kong, General Manager, Portfolio Leasing (2) Department of Henderson Land Development Company Limited, Mr. Frankie Lee, Senior Assistant General Manager, Portfolio Leasing (2) Department of Henderson Land Development Company Limited, Mr. Nagai Tetsuro, Executive Vice President of KOMEDA Co., Ltd., Mr. Uchida Masayuki, Executive Director of Fugetsu of IDEA Co., Ltd., Mr. Nagashima Takenori, Managing Director of AEON Stores (Hong Kong) Co., Limited and Mr. Ng Yeok Hang, Store Manager, AEON STYLE Tsuen Wan of AEON Stores (Hong Kong) Co., Limited.

Mr. Nagashima Takenori, Managing Director of AEON Stores (Hong Kong) Co., Limited, said in his speech, “In response to the voice of customers who ‘want to cut expenses as much as possible’ and ‘want to enrich their daily lives while saving money’, we have reduced the prices of more than 100 "TOPVALU" products starting from July 1. AEON believes that our social mission is to provide customers with the goods they need at affordable prices and contribute to enriching their lives. By leveraging the AEON Group's scale advantages and exclusive supply chain network, AEON is dedicated to fulfilling its social mission of offering essential goods at competitive prices.”

Ms. Peionie Kong, General Manager, Portfolio Leasing (2) Department of Henderson Land Development Company Limited, said “Since 2012, AEON has successful entered Skyline Plaza under Henderson Land Development Company Limited, gaining popularity and revitalizing the area. Through continuous improvement of products and services, AEON has strived to provide customers with comprehensive lifestyle solutions.The unveiling of AEON STYLE Tsuen Wan signifies a milestone, promising residents a wider range of products, including the opening of Hong Kong’s first "Tsuruhashi Fugetsu" with a history of over 70 years in Japan, and is expected to draw a sizable dining crowd and commercial activities.”

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About AEON Stores
AEON Stores was established in Hong Kong in 1985 and listed on the Hong Kong Stock Exchange in 1994. The Group is mainly engaged in the operation of general retail businesses (General Merchandise Stores and Independent Supermarkets). Currently, it operates 10 GMS, 2 independent supermarkets, 31 independent Living PLAZA by AEON, 31 independent Daiso Japan, 4 Mono Mono and 4 KOMEDA'S Coffee in densely populated districts in Hong Kong. It also operates 21 GMS and 17 independent supermarkets in Guangdong Province, the PRC.

For more information:
AEON Stores (Hong Kong) Co., Limited
Corporate Communication Department
Tel.:(852)2165 0777
Email:aeonpr@aeonstores.com.hk

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