2024 Sep 17
AEON Stores (Hong Kong) Co., Limited

AEON "Happy Yellow Receipt Campaign" Phase 24 Donation Ceremony

AEON "Happy Yellow Receipt Campaign" Phase 24 was successfully held from 11 February, 2024 to 11 July, 2024. The donation ceremony was successfully concluded on September 17 (Tuesday) at AEON STYLE Kornhill. AEON has collected over 420,000 votes from customers and will donate more than HK$420,000 to 12 charity organizations, namely Home Care for Girls, Feeding Hong Kong, Hong Kong Youth Hostels Association, Hong Kong Family Welfare Society, Tai Po Baptist Church Social Service, Hong Kong Young Women’s Christian Association, Association for the Rights of Industrial Accident Victims, The Hong Kong Society for the Blind, The Hong Kong Joint Council of Parents of the Mentally Handicapped, Hong Kong Sheng Kung Hui Welfare Council, Friends of the Earth (HK) and Sowers Action.

AEON "Happy Yellow Receipt Campaign" works with customers to support Non-Governmental Organizations and contribute to the community. On the 11th of every month, an extra receipt in yellow colour (yellow receipt) will be given to our customers after purchasing with the total transaction amount printed on it. Customers are invited to vote for the non-governmental  organizations that they would like to support by putting the yellow receipts into the given boxes. The value of 1% of total transaction amount voted will be donated to the organizations by AEON to support their activities. The campaign has been held in stores of Hong Kong area since August 2012. As of June 2024, AEON had donated an accumulated amount of more than HK$10,300,000 to 58 NGOs in Hong Kong totally, which engaged over 8,100,000 customer votes.

Mr. Li Yat Ming, Assistant General Manager of AEON Stores, said, " AEON ‘Happy Yellow Receipt Campaign’ serves as a bridge that connects non-profit organizations in need of support with customers who are willing to contribute, making the campaign meaningful. The response to AEON ‘Happy Yellow Receipt Campaign’ Phase 24 was very enthusiastic as always. In order to promote ‘Happy Yellow Receipt Campaign’ to more customers, not only offline promotion is executed, but also online promotion is enhanced. In addition to actively voting in physical stores, there is also an increasing number of customers who use electronic voting after shopping online on AEON Mobile Apps. This year marks the 12th year of the ‘Happy Yellow Receipt Campaign’ and this commitment over the years has resulted in fruitful outcomes, benefitting numerous communities and underserved areas throughout Hong Kong. Please continuously support AEON ‘Happy Yellow Receipt Campaign’ to let customers and beneficiary community can feel ‘a brighter society’ and create a future which will be fulfilling and full of smiles.”

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About AEON Stores
AEON Stores was established in Hong Kong in 1985 and listed on the Hong Kong Stock Exchange in 1994. The Group is mainly engaged in the operation of general retail businesses (General Merchandise Stores and Independent Supermarkets). Currently, it operates 10 GMS, 2 independent supermarkets, 31 independent Living PLAZA by AEON, 31 independent Daiso Japan, 4 Mono Mono and 4 KOMEDA'S Coffee in densely populated districts in Hong Kong. It also operates 21 GMS and 17 independent supermarkets in Guangdong Province, the PRC.

For more information：
AEON Stores (Hong Kong) Co., Limited
Corporate Communication Department
Tel.：（852）2165 0777
Email：aeonpr@aeonstores.com.hk