2024 Dec 03
AEON Stores (Hong Kong) Co., Limited

"AEON Cheers Club” Members Tree Caring Activity Learning about Nature and the Importance of Environmental Protection

AEON Stores (Hong Kong) Co., Limited ("AEON Store”), has always actively contributed to the environment and is committed to carrying out environmental protection activities around the world. Since 2014, AEON Store has established "AEON Cheers Club" in Hong Kong, recruiting members aged of 6 to 14 who live near stores, focusing on nature and environmental protection education. By organizing various activities, members can learn about nature, understand the importance of environmental protection, and develop teamwork and independent thinking skills.

On 21st April, 2024, in order to support the "Country Parks Plantation Enrichment Programme," AEON Store, AEON Credit Service (Asia) and Friends of the Earth (HK) jointly hosted 2024 Tree Planting Event and planted 400 native saplings together, contributing to greening Hong Kong and the preservation of the local ecosystem.

Following the tree planting activity, about 20 “AEON Cheers Club” members and AEON volunteers returned to Tai Lam Country Park to participate in a tree caring activity on November 30. Participants were organized into multiple teams to perform essential maintenance tasks for the saplings planted earlier, including weeding, fertilizing, and irrigating to provide the necessary nutrients for the growth of saplings. This is intended to ensure that the saplings continue to grow healthily. Through this tree caring activity, young members not only learned more about forests and biodiversity from the instructor's explanations but also developed independent skills and teamwork spirit by cooperating with their peers without parental supervision.

AEON Cheers Club:

In 2014, AEON Store established "AEON Cheers Club" in Hong Kong, focusing on nature and environmental protection education. It recruits members aged 4 to 6 who live near stores and regularly organizes various educational activities for free. These activities allow children to joyfully learn about nature and understand the importance of environmental protection. At the same time, we hope that children can also learn teamwork and develop curiosity and independent thinking skills through participation. The activities of "AEON Cheers Club" are carried out year by year according to six environmental themes, namely "Sun and Nature," "Plants," "Animals," "Garbage," "Reuse," and "Energy." With a cycle of 6 years, 3 to 4 activities are held around a theme every year. "AEON Cheers Club" has been very popular among students and parents. since its launch.

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About AEON Stores
AEON Stores was established in Hong Kong in 1985 and listed on the Hong Kong Stock Exchange in 1994. The Group is mainly engaged in the operation of general retail businesses (General Merchandise Stores and Independent Supermarkets). Currently, it operates 10 GMS, 2 independent supermarkets, 31 independent Living PLAZA by AEON, 31 independent Daiso Japan, 4 Mono Mono, 6 KOMEDA'S Coffee and 1 JELYCO DO By KOMEDA'S Coffee in densely populated districts in Hong Kong. It also operates 21 GMS and 17 independent supermarkets in Guangdong Province, the PRC.

For more information：
AEON Stores (Hong Kong) Co., Limited
Corporate Communication Department
Tel.：（852）2165 0777
Email：aeonpr@aeonstores.com.hk