2012 Dec 18
AEON Stores (Hong Kong)

AEON MAXVALU PRIME CAUSEWAY BAY STORE RENAMED "AEON SUPERMARKET CAUSEWAY BAY STORE" 　 Adjusts Merchandise Mix to Better Target the Needs of Customers

(HONG KONG, 18 December 2012) – AEON Stores (Hong Kong) Co., Limited ("AEON Stores" or the "Group") (Stock code: 984) announced that its AEON MaxValu Prime Causeway Bay Store has been renamed "AEON SUPERMARKET Causeway Bay Store" ("the Store") with immediate effect.

Since opening in August this year, the Store has been attentively monitoring customers' consumption patterns and preferences. After careful analysis of the first few months of operation and customers' feedback, the Group has decided to adjust its merchandise mix by adding to a variety of daily necessities items in order to effectively meet the customers' needs in the district. Another step has been to change the Store's name to "AEON SUPERMARKET Causeway Bay Store" to reinforce the concept of a one-stop quality lifestyle department store. The Store is also offering complementary ancillary facilities such as free parking for shoppers within and outside the district.

Ms. Christine Chan, Managing Director of AEON Stores, said, "We have maintained a flexible business strategy which helps us provide quality merchandise that more precisely target the needs of our customers. In the future, we will continue to evaluate additional locations to further expand our presence and offer the enjoyable AEON shopping experience to residents in different districts."

Details of AEON SUPERMARKET Causeway Bay Store:

Location	Basement to 1/F, Fashion Walk, 9 Kingston Street,Causeway Bay, Hong Kong
Floor Area	Approximately 51,000 sq ft
Business Hours	10:00 am to 11:00 pm
Catchment Area	Causeway Bay District

 

 

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About AEON Stores
AEON Stores was established in Hong Kong in 1985 and listed on the Hong Kong Stock Exchange in 1994. The Group is mainly engaged in the operation of general merchandise stores (GMS). Currently, it operates 10 GMS, 2 independent supermarkets, 33 independent Living PLAZA by AEON, 30 independent Daiso Japan, 1 independent Bento Express by AEON and 4 Mono Mono and 3 KOMEDA'S Coffee in densely populated districts in Hong Kong. It also operates 21 GMS and 15 independent supermarkets in Guangdong Province, the PRC.

For more information：
AEON Stores (Hong Kong) Co., Limited
Corporate Communication Department
Tel.：（852）2165 0777
Email：aeonpr@aeonstores.com.hk